Amazon rewards accounts that are maintained, not accounts that are launched and left alone. Channelwright takes on the daily and weekly work inside Seller Central so your listings stay accurate, your inventory stays visible, your account health stays clean, and your catalog keeps improving month after month.
You keep ownership of the account. We work inside it as an approved user, with the permissions you grant and nothing more.
What we manage
Account setup and onboarding
New to Amazon, we guide you through Seller Central registration, Brand Registry preparation, category and taxonomy decisions, shipping and returns settings, and the first catalog upload. Already selling, we start with a full account review instead.
Product and competitor research
We analyse your category, the listings that currently win the space, their pricing structure, review velocity, content quality and advertising presence, and we tell you where the realistic openings are.
Keyword research
Relevance-first keyword sets built from search-term data, competitor indexing and category language, mapped to titles, bullets, backend terms and campaign structure rather than stuffed into everything at once.
Listing creation and optimization
Titles, bullet points, descriptions, backend search terms, attributes and variation relationships, written for shoppers first and structured so the algorithm can read them. Existing listings are audited and rebuilt in priority order.
A plus Content and Brand Store
We plan and coordinate enhanced brand content and Brand Store pages, working with our creative team on modules, layout, imagery and cross-sell placement.
Inventory and order support
Stock level monitoring, restock alerts, stranded and suppressed listing recovery, shipment tracking, and support on order issues, returns and buyer messages within your agreed service level.
Account health and compliance
We watch account health metrics, policy notifications, listing suppressions and performance flags, and we prepare the documentation you need to respond quickly and correctly.
Reporting and growth strategy
A monthly report in plain English covering what we did, what changed, what it cost and what comes next, plus a rolling roadmap for the following quarter.
Who this is for
Private-label brands, wholesale sellers and established e-commerce companies that are either too busy to run Seller Central properly or large enough that it needs a dedicated team. It also fits brands preparing for a first Amazon launch who want the foundation built correctly.
What you receive
- A named account manager and a specialist team behind them
- A documented audit of your account before work begins
- An agreed monthly scope and task roadmap
- Listing and content updates delivered on a schedule
- Monthly performance reporting and a review call
- Clear escalation for account health issues
How we access your account
We use Seller Central user permissions granted by you, limited to the functions required for the work in scope. We do not ask for your primary account password. Access is documented at the start of the engagement and removed when it ends. Read more on our account access and security page.
What we do not promise
We do not guarantee sales, rankings, Buy Box share, account approval or reinstatement. Amazon outcomes depend on your product, pricing, inventory position, reviews, competition and advertising budget. We will tell you before we start if we think the account is not in a position to grow.
Start with a free account audit
Send us your storefront and we will review your listings, content and advertising structure, then walk you through what we find. Request your free audit or book a discovery call.