Amazon advertising is easy to spend and difficult to control. Most accounts we review are not short of campaigns, they are short of structure: overlapping targets, unmanaged bids, search terms nobody has looked at in months, and budget spread evenly across products that do not deserve it.
We rebuild the account around what you actually sell, then manage it against the efficiency targets you set.
What we manage
Campaign audit
Before we change anything we document what exists: structure, spend distribution, wasted spend, target overlap, placement performance and the gap between your current ACOS and a realistic one.
Campaign build and structure
Clean architecture separating discovery from harvest, branded from non-branded, and high-margin from low-margin products, so reporting is readable and budget decisions are obvious.
Keyword and product targeting
Keyword research grounded in search-term data and category behaviour, plus product and category targeting where the maths supports it.
Bid optimization
Regular bid adjustments driven by conversion data, placement performance and margin, not a single blanket rule applied across the whole account.
Search-term analysis
Ongoing harvesting of converting terms into exact targeting, and negation of terms that spend without returning, which is where most recoverable waste sits.
Full ad-type coverage
Sponsored Products, Sponsored Brands and Sponsored Display managed together rather than in isolation, including video placements where they suit the product.
Budget and pacing
Monthly budget management with pacing checks, seasonality planning and clear guidance on where incremental spend is worth adding.
ACOS and ROAS reporting
Monthly reporting against the targets you set, including total advertising cost of sale where you want the full picture rather than the campaign-level one.
Who this is for
Brands spending enough on Amazon advertising that efficiency matters, and brands whose advertising has grown organically into something nobody fully understands any more.
What you receive
- A written audit with a prioritised fix list
- A rebuilt or restructured campaign architecture
- Regular optimization inside the account
- Monthly reporting and a review call
- A named contact who can explain every number
How we handle budget
Your advertising spend is billed by Amazon directly to your account. We never take custody of your ad budget. Our management fee is separate and stated in your scope, so you always know what you are paying us and what you are paying the platform.
What we do not promise
We do not guarantee a specific ACOS, ROAS, ranking position or revenue figure. Advertising performance depends on your pricing, conversion rate, reviews, inventory availability, competition and category dynamics. What we commit to is a well-structured account, disciplined management and honest reporting, including when a month goes badly.
Get a free advertising review
Request a free account audit and we will look at your current campaign structure and wasted spend, or book a discovery call to talk it through.