Marketplaces give you reach. Your own store gives you margin, customer data and a brand experience nobody else controls. Channelwright builds and maintains Shopify stores that convert, then keeps improving them after launch instead of handing over a theme and disappearing.
What we manage
Store setup
Store configuration from the ground up: navigation, collections, shipping and tax settings, checkout configuration, notifications and the operational details that cause problems later if they are skipped.
Theme configuration and design
Theme selection, brand styling, homepage design and section layout, built for clarity and speed rather than decoration.
Collection and product page work
Product page structure, imagery standards, description templates, review placement, cross-sell logic and mobile layout, all aimed at the point where visitors decide.
Conversion rate optimization
Systematic improvement of the paths that matter: landing pages, product pages, cart and checkout. We prioritise by expected impact and tell you what we changed and why.
App integrations
Reviews, subscriptions, loyalty, bundling, search, analytics and helpdesk apps selected on merit, with attention to what each one costs you in speed and in monthly fees.
Payment and checkout guidance
Guidance on payment providers, wallets and checkout settings. You set up and own all payment credentials yourself.
Email marketing integration
Connection of your email platform, flow planning for welcome, abandoned cart, post-purchase and win-back, and list growth mechanics that are not intrusive.
Technical SEO and maintenance
Metadata, heading structure, URL hygiene, image compression, redirects, broken link checks and theme updates on a regular schedule.
Who this is for
Marketplace sellers building a direct-to-consumer channel, brands whose current store looks dated or converts poorly, and businesses that need someone reliable to own the store rather than calling a freelancer whenever something breaks.
What you receive
- A documented store audit with prioritised recommendations
- Design and development work delivered on a schedule
- Conversion improvements with before and after context
- Ongoing maintenance and monitoring
- Monthly reporting and a review call
What we do not promise
We do not guarantee a specific conversion rate, traffic level or revenue figure. Store performance depends on your traffic sources, pricing, product, offer and market. We do commit to a faster, clearer, better-structured store and to explaining every change we make.