Social media works for e-commerce brands when it is treated as a channel with a plan, a calendar and measurement, not as a place to post whatever is left over. Channelwright runs the strategy, the content and the reporting, and can extend into paid social when the organic foundation is solid.
Platforms we support
Page setup and optimization, content scheduling, community management and integration with Meta advertising and catalog features.
Profile optimization, grid and story planning, reels coordination, shopping tags where eligible, and engagement management.
TikTok
Short-form content strategy, posting cadence, trend interpretation that fits your brand, and coordination with TikTok Shop where you sell there.
Company page management, thought-leadership content and lead-focused posting for B2B and wholesale brands.
YouTube
Channel setup, video titling and descriptions, thumbnails, playlist structure and search-oriented optimization.
Board strategy, pin design and product pin setup for visual and lifestyle categories where Pinterest still converts well.
X
Profile management and posting where the platform genuinely suits your audience. We will say so if it does not.
What we deliver
- Social media strategy tied to business goals rather than follower counts
- Profile setup and optimization across selected platforms
- A monthly content calendar approved by you before anything is published
- Post design and original graphics
- Caption writing in your brand voice
- Short-form video planning and coordination
- Community management and response handling within agreed hours
- Monthly analytics reporting
- Paid social advertising and lead-generation campaigns where in scope
How we work
We start with an audit of your current profiles and competitor activity, agree on the platforms worth investing in, and build a content framework with repeatable formats. You approve the calendar in advance. We publish, engage, measure and report.
Who this is for
E-commerce brands that need consistent presence without hiring in-house, businesses launching a new product line, and local or service businesses that need social to generate enquiries rather than applause.
What we do not promise
We do not guarantee follower growth, engagement rates, reach or viral performance. Platform algorithms change constantly and results depend on your category, creative and offer. We report honestly on what worked and what did not.