TikTok Shop is not a marketplace you can run the way you run Amazon. Discovery happens through content, conversion happens in the feed, and the creators promoting your product matter as much as the listing behind it. Channelwright manages both halves: the shop itself and the content engine that feeds it.
What we manage
Shop setup guidance
Onboarding support, category and compliance checks, shipping templates, returns settings and the documentation TikTok asks for, so the shop opens without avoidable delays.
Product listings
Listing creation and optimization built for short attention spans: clear titles, benefit-led descriptions, correct attributes, strong imagery and pricing that works with promotion mechanics.
Affiliate and creator programs
Commission strategy, sample seeding plans, creator outreach and relationship management, and ongoing tracking of which creators are actually driving sales rather than views.
Content coordination
Short-form video planning and coordination with your creators or ours, aligned to product launches, promotions and seasonal peaks.
Promotions and campaign planning
Flash deals, vouchers, free shipping thresholds and platform campaign participation, planned against margin rather than applied blindly.
Order and shop health support
Order flow monitoring, fulfilment coordination, customer message support and continuous monitoring of shop health metrics and policy notices.
Analytics and reporting
Monthly reporting covering GMV, creator performance, content performance, conversion rate and where the next increment of growth is most likely to come from.
Who this is for
Consumer brands with visually demonstrable products, brands already succeeding on Amazon that want a social commerce channel, and businesses that have opened a TikTok Shop but have not been able to give it consistent attention.
What you receive
- A documented shop and content audit
- A creator and affiliate strategy with target commission structure
- Listing creation and ongoing optimization
- A monthly promotion and content calendar
- Monthly reporting and a review call
What we do not promise
We cannot guarantee virality, creator participation, GMV or shop approval. Social commerce outcomes depend heavily on product suitability, price point, content quality and platform algorithm behaviour. We will tell you candidly if we think your product is a poor fit for the channel.