Advertising is the fastest way to buy attention and the fastest way to waste money. Channelwright manages paid media for e-commerce brands with a simple discipline: know the target, structure the account properly, review the data weekly, and report the truth.
Channels we manage
Google Ads
Search, Shopping, Performance Max, YouTube and remarketing. Feed quality work is included, because Shopping performance is usually a data problem before it is a bidding problem.
Meta advertising
Facebook and Instagram campaigns covering prospecting, retargeting and catalog sales, with creative testing built into the plan rather than added when performance drops.
TikTok advertising
Paid campaigns that work with the platform rather than against it, using creative built for the feed.
Marketplace retail media
Amazon and Walmart advertising managed alongside your other channels so budget decisions are made across the whole picture. Amazon advertising is covered in depth on our Amazon PPC page.
What we do
- Account audit and wasted spend analysis before any changes
- Campaign structure and naming conventions that make reporting readable
- Audience and keyword strategy
- Creative briefing and testing cadence
- Bid, budget and pacing management
- Tracking and conversion setup review
- Monthly reporting against agreed efficiency targets
How budgets work
Advertising spend is billed directly by the platform to your own account. We never take custody of your media budget. Our management fee is stated separately in your scope so you always know the difference between platform cost and agency cost.
Tracking and privacy
Accurate measurement depends on correct tracking. We will review your analytics and conversion setup and recommend fixes, and we will ask for your explicit permission before connecting any advertising or analytics account.
What we do not promise
We do not guarantee a specific return on ad spend, cost per acquisition or revenue figure. Paid media performance depends on your offer, pricing, margin, creative, landing pages, competition and seasonality. We will tell you if we think your budget is too low for the outcome you want.